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Track Every Lead, Measure ROI and Grow

Effortlessly track every lead from calls, forms, chats, and more while instantly seeing which marketing channels deliver the highest ROI so you can grow smarter, not harder.

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Home » Digital Marketing Services » Lead Tracking & ROI Reporting
Overview

What Is Lead Tracking?

Lead Tracking empowers you to make smarter decisions by providing full visibility into where your leads originate and how much value each marketing channel drives for your business. Our system seamlessly tracks every lead—across calls, forms, chats, emails, texts, website events, and eCommerce purchases—centralizing your data so you always know which campaigns are working and which need improvement.

Whether you’re running ads, investing in SEO, or growing your business, our tools and team make it easy to measure marketing impact, qualify leads, and focus efforts for bigger growth.

WolfPack Lead Tracking & ROI Dashboard Sample
ROI Reporting Summary Report (1)
Overview

What Is ROI Reporting?

ROI Reporting provides clear, actionable insights into the real performance of your marketing efforts. Our system consolidates all tracked leads and sales from every marketing channel, then automatically calculates your return on investment. With simple, visual dashboards, you can instantly see which campaigns deliver the greatest value—and which need adjustment—so you can invest confidently, optimize your strategy, and achieve higher profits.

Get the full picture of your marketing impact, focus resources where they count, and grow your business smarter with transparent ROI reporting.

The Process

How It Works

1

Setup & Installation

Our team adds a custom tracking code to your website—no technical expertise required on your end.
2

Unique Numbers

We set up dynamic call tracking numbers, so you know exactly which campaigns or pages are generating inbound calls.
3

Tracking Customers' Journey

Every visitor is tagged by where they came from (Google Ads, social, referral, etc.) and their actions are tracked—whether it’s a first-time visit or a return weeks later.
4

Integrations

We connect with platforms like Google Ads, Facebook Ads, and CRMs, so leads from those sources are automatically tracked and attributed.
5

Qualifying Leads With AI

Our system uses AI to analyze and score each lead for quality, helping you quickly identify which leads are most likely to turn into real customers.
6

Visualize Your ROI

Every tracked action and qualified lead is tied to its marketing source in one dashboard, giving you a clear view of spend versus profit for every campaign.
Benefits

Why Choose WolfPack

We do the heavy lifting.

When you partner with WolfPack Advising, we handle every aspect of the technical setup that powers advanced marketing tracking and analysis. Our team configures dynamic call tracking numbers for every campaign and landing page, ensuring that every phone call is attributed to its source. We seamlessly integrate Google Analytics to track website events in granular detail—covering form submissions, chat interactions, eCommerce purchases, and even multi-visit user journeys. Going further, we connect your Meta Ads (Facebook/Instagram), Google Ads, and other ad platforms so leads generated from paid efforts are instantly tracked, attributed, and reported.

Our expert setup goes beyond simple tracking. We’ll build the integrations required to sync data into your CRM, link up advanced conversion tracking, implement custom UTM parameters for precise campaign ROI measurement, and install automated lead qualification powered by AI to score prospect quality. We meticulously configure call recording, IVR routing, and multi-location tracking, and ensure all reports are centralized in one dashboard—giving you a live, actionable view into which marketing channels are truly delivering growth, and which need optimization. With WolfPack, you never have to worry about missing a lead or misattributing your results—we handle the heavy lifting for a fully optimized, data-driven marketing stack.

Your marketing performance is driven by sales.

With WolfPack Advising’s performance-driven approach, your marketing results become crystal clear and fully connected to sales and ROI. Our advanced dashboard gives you real-time access to actual sales numbers, lead values, and return on investment across every channel—from Google Ads and Meta Ads to organic traffic, calls, forms, and beyond. Gone are the days of guessing which campaigns are working. You can always see which efforts are driving real business growth, letting you deploy budget and strategy with total confidence.

But the data goes deeper than just numbers—it tells a story. We capture detailed insights down to the keyword, device type, and ad creative that produces each lead, so you understand exactly what’s working and why. This means we can continually optimize your ad targeting, refresh your ad copy, and even help coach your sales teams to close more deals by spotlighting how prospects are finding your business. Every week, our experts analyze this data to uncover opportunities for higher ROI, better lead quality, and increased close rates—empowering your team to sell smarter and grow faster with every campaign.

The true ROI is transparent.

Our reporting platform delivers exceptional clarity into what’s working and what isn’t across all your marketing efforts. Whether it’s SEO campaigns or advertising, our intuitive dashboards break down performance by keyword, ad, channel, and user action, so you see exactly which strategies are driving traffic, leads, and sales. You never have to rely on complicated spreadsheets or vague summaries—the insights are simple, visual, and actionable, empowering smarter decisions with every report.

On top of that, our system keeps you in the loop for every new lead with instant email notifications—complete with the lead’s origin, whether it came from Google Ads, organic search, Meta Ads, or another channel. Prefer less frequent updates? You can easily opt in for a comprehensive monthly report that highlights all your results in one place. With WolfPack Advising, you’re always informed, confident, and ready to take action on the data that powers real business growth.

Scale budgets and your business faster.

With all this data at your fingertips, you gain a serious edge over your competition—making decisions faster, scaling your marketing with precision, and seizing new opportunities as soon as they emerge. Instead of waiting for quarterly reviews or lagging behind shifting market trends, you’re equipped to react in real time. See which ads, keywords, and channels are delivering the best ROI and instantly adjust your strategies for maximum impact.

This level of insight lets you optimize budgets, refine tactics, and support your sales team with timely coaching for higher close rates—all without the guesswork. As new data rolls in, you can spot growth trends ahead of your competitors and scale your campaigns efficiently, fueling rapid business expansion. At WolfPack Advising, we make sure you’re not just keeping up—you’re confidently outpacing the market with a smarter, faster, data-driven approach.

Team Member Feedback

What Our Marketing Experts Say

“I love the lead center! It gives me the power to optimize campaigns for our clients and know that I am truly having an impact on their business.”

SarahAdvertising Team Lead
Pricing

Packages & Pricing

Standard

$10/ month
  • Standard Setup
  • Complete Integrations
  • Automated Notifications
  • Monthly Reports
Get Started

Pro (Coming Soon)

$79/ month
  • Everything in Standard
  • Custom Setup
  • Advanced Support
  • Ongoing Customization
  • Dedicated Expert
Get Started
Save 10% Every Month!

Standard

$9/ month
  • Standard Setup
  • Complete Integrations
  • Automated Notifications
  • Monthly Reports
Get Started
Save 10% Every Month!

Pro (Coming Soon)

$71/ month
  • Everything in Standard
  • Custom Setup
  • Advanced Support
  • Ongoing Customization
  • Dedicated Expert
Get Started

Lead Tracking billing is also based on usage (i.e. minutes used).

FAQs

Frequently Asked Questions

How does usage-based billing work for lead tracking?

Billing is based on actual usage, including calls, minutes, SMS, and other measurable services.

Most small and medium-sized businesses pay about $20 per month on the standard plan. Check out our full pricing sheet for all the details on usage-based rates.

Can I add additional users or team members to my account?

Yes, you can easily add more users or team members with no additional cost.

Is the lead tracking platform HIPAA safe?

Our platform is HIPAA compliant, ensuring the security and privacy of sensitive health information.

What integrations are available for lead tracking?

Our platform integrates with many mainstream platforms such as Google Ads, Google Business Profiles, Google Analytics, Meta Ads, TikTok Ads, Reddit Ads, Website Live Chats, & More.

Our system also has an API to connect many other platforms through Zapier.

Is there a contract, or can I cancel any time?

We offer month to month plans, as well as, annual commitments for 10% off.

How does the AI call analysis work?

Every call is automatically recorded, same with other leads. The lead data is sent to an AI algorithm that automatically qualifies the lead, marks as spam (if it is), and updates other values.

How do you know my ROI or revenue from every lead?

This happens in two parts. First, the AI call analysis helps filter lead data and updates fields if a quote was given, as well as, if a sale was actually made. If the sale was made electronically, those values are automatically captured.

For sales that occur over the phone or email, any leads not properly or completely filled out by our automated systems will need manual updates. You can opt to have someone on your team update the sales value data or, you can opt to use our Lead Qualification Service where our trained team does this for you.

How does this platform make my sales better?

With a lead tracking system, every one is on the same page about your ROI. Additionally, we gain additional context to every lead to understand where optimizations need to be made.

Modern advertising algorithms also use your lead data to better serve your advertisements. For example, Google Ads can use your sales data or total ROI to find more leads that are likely to result in a higher ROI for you.

It is believed in many marketing circles that modern advertising algorithms give “preference” to companies who share lead data back to their platforms. This could result in lower advertising costs, more leads, and higher returns.

Reviews

Real Results, Real People.

Based on 104 reviews
Adam S.
I have been working with Wolfpack over the last year and have been beating myself up for not making the switch sooner! This is a very well ran company with experts in their industry and highly recommend this company to any business owner trying to get their name out in their own industry. Thank you Wolfpack, for being such a great team for my business!
John S.
Wolfpack has taken care of our website, SEO, social, pay per click, reviews and GMB for a few years. They have always done a great job. The social media posts and blogs have been fantastic. Awesome communication and proven results. Please thank the whole team!
Gatewood Superior I.
I recently switched from another agency to Wolfpack. The difference is amazing. The communication, the results... I am not sure I can think of one thing that is not better. Wolfpack is the pinnacle of the way a marketing agency should be.