Enviroquest

Search Engine Optimization

Enviroquest Grows With Local Service Business SEO

Since partnering with WolfPack Advising in July 2022, Enviroquest has turned a virtually invisible website into a consistent, high-performing traffic channel. Strategic, locally-focused SEO lifted the site onto page one for dozens of buying-intent keywords, multiplied monthly organic visits, and cemented organic search as the #1 source of new users.

Enviroquest is a Pennsylvania-based environmental inspection company that serves homeowners, real estate professionals, and businesses with testing and inspection services (mold, radon, water quality, and more). Their revenue depends on local customers finding and trusting them online before booking an inspection.

Company: Enviroquest
Industry: Home Inspection
Website: evqharrisburg.com

What Needed to Change

Enviroquest struggled with:

Minimal historical organic traffic and keyword traction
Highly competitive local market dominated by entrenched rivals
Website content thin, poorly optimized, and lacking location signals
No systematic backlink profile or citation strategy to build authority

How We Tackled It

To support Enviroquest’s goals, we launched an SEO focus:

Technical & on-page overhaul – fixed crawl/index issues, tuned site architecture, rewrote meta-data, and improved internal linking.
Local SEO foundation – optimized Google Business Profile, built/cleaned >100 NAP-consistent citations, and created geo-landing pages for every service area.
Content engine – published two research-driven blog posts per month targeting long-tail, high-intent queries and FAQs.
Authority building – executed a white-hat backlink campaign (industry directories, local partnerships, HARO, guest posts).
Monthly video reporting – transparent KPI walk-throughs and iterative strategy adjustments.

The Outcome

+75.5

Positions Improvement
Looking at average keyword ranking

2,374

Organic Visits/Month
Up from effectively zero

22,000

Organic Search Sessions
6× more than the next largest channel

Other Key Takeaways

Page-one visibility climbed steadily for 18 months and counting, showing lasting momentum.
Organic search now delivers >80 % of all new users, pushing paid spend to an optional, supplementary role.
Traffic spikes closely follow new content releases, validating the ongoing blogging cadence.
Local pack impressions and calls from Google Business Profile rose in parallel (not pictured), translating rankings into booked inspections.

These results demonstrate how a balanced mix of technical fixes, authoritative content, and local-first optimization can transform a service business’s digital footprint even in a crowded market.

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