Advertising Case Study: 20/20 Property Inspections

Advertising

How GLSA Drove 405% ROI for 20/20 Property Inspections

20/20 Property Inspections, a premier inspection firm in Harrisburg, NC, faced inconsistent online lead flow from high-intent searches. They lacked a cost-efficient system to filter low-quality noise. Instead, their focus needed to shift to “home inspector near me” queries and add-on services.

By combining GLSA and GSA strategies, 20/20 Property Inspections transformed their digital presence. As a result, within months, they achieved significant sales growth and ROI through disciplined lead qualification.

Jeff and Wife 20/20 Property Inspections

Based in Harrisburg, NC, 20/20 Property Inspections has been a dedicated WolfPack client since January 2025. As a premier home inspection provider, they serve homeowners, buyers, and sellers throughout the region.

Furthermore, they provide specialized diagnostic services including radon testing, mold testing, and air quality assessments. Additionally, these offerings and sewer scope inspections ensure that clients have a clear understanding of their investment.

Ultimately, by providing detailed insights, they enable families to make informed and confident decisions.

Company: 20/20 Property Inspections
Industry: Home Inspection
Location: Harrisburg, NC
Website: twenty20inspections.com

20/20 Property Inspections struggled with limited lead flow from high-intent searches like “home inspector near me.”

They needed to compete for these local searches without overspending on low-quality inquiries.

Strategic Obstacle

Additionally, a core objective was scaling add-ons by increasing visibility for profitable services alongside standard home inspections.

As a result, it was challenging to identify which searches yielded genuine growth opportunities.

We implemented a focused GLSA and GSA strategy to create a high-intent lead engine. By utilizing the WolfPack Lead Center, we categorized every inquiry to provide full visibility into lead quality.

Through continuous collaboration and communication, we performed ongoing account adjustments to support long-term growth. We focused the budget on “ready-to-buy” keywords to maximize every marketing dollar.

Furthermore, our team utilized the lead rating process to mark inquiries as quotable or non-quotable. In addition, detailed call tracking attribution helped us identify which specific ads drove the most profitable inspections.

The strategy yielded immediate and scalable growth for 20/20 Property Inspections. By February 2026, the company reached peak performance metrics as Total Sales Value surged from $3,520 in January to $8,040.

Key Results:

January 2026: Generated $3.52K in sales from a $1.18K marketing spend, resulting in a 198% ROI.
February 2026: Generated $8.04K in sales from a $1.57K marketing spend, resulting in a 412% ROI.
Lead Quality Improvement: In February, 27 out of 51 leads (53%) were marked as “Quotable”.
Cost Efficiency: Even as the campaign scaled into February, the Cost Per Lead (CPL) improved to $30.76 from $32.71 in January.

The data reflects a strong scaling period throughout the first two months of 2026. While the campaign maintains a high Top Impression Rate of 95.73%, there is still room to grow.