Last updated on November 4th, 2025 at 10:16 am
Search Engine Optimization is a field with many different opinions and recommended Do’s and Don’ts for SEO. While you may hear one recommendation from one supposed expert, you could hear the exact opposite from someone else. To settle the debate, we have put together the best Do’s and Don’t of SEO in order to excel in your online presence for your business.
To learn more about search engine optimization, check out our SEO blog category.
Do’s For SEO
Do Update & Optimize Your Website Content
Your website should be fully updated, including all plugins, PHP, themes, and content. We recommend getting into a routine of updating your website and completing an audit about once a month. Keeping your site up to date can help improve site speed, security, and overall online presence. Moreover, adding new content gives your site more chances to appear in search engines.
Learn more about how to update your website.
Do Use SEO Tools To Track Analytics
You should also get into a routine of tracking your website analytics. We recommend using Google Analytics and Google Search Console.
Google Analytics can tell you user insights and trends such as how people are finding your website, how long they are staying, and which pages are most popular.
Google Search Console is a critical platform to see how your website is performing on search engines or where you can make improvements. Search Console has insights like page speed, user experience scores, top keywords, and more.
Do Use Google Business Profile, Yelp & Facebook Reviews
If you are a local business, in order to be found well locally, you need to have great online reviews. The most popular review platforms are Google Business Profiles, Facebook, & Yelp. So, focus on getting the most 5-star reviews as you can on those platforms. Your business information on those platforms should also be complete and accurate.
To get the most out of Local SEO, consider signing up with a Local SEO plan.
Don’ts For SEO
Don’t Copy Content
Copying content or using someone else’s content in any way is not going to help boost your website’s SEO performance. Search engines like authoritative and original content. Therefore, in order to rank highly, your content should be original and written about something you are an expert in.
Don’t Try To Cheat The System
Don’t try to stuff keywords, pay for backlinks, or think any simple strategy is going to get you to rank higher in search engines. There are no shortcuts to improving your online presence, and trying to take shortcuts can result in longer detours as your site gets flagged by Google.
Doing SEO the right way involves doing many things right over a prolonged period of time.
Always refer back to Google’s Search Essentials for questions if something seems suspicious.
Don’t Give Up Too Soon
Search engine optimization does take a while, and it’s for good reason. If SEO was easy and did not take a while, everyone would be doing it. The thing is the more people that focus on SEO, the harder it gets.
So, stick out your SEO strategy and know that the longer you push further into your SEO journey the less amount of competition you have in the long run.
Get Started With SEO The Right Way
Use the SEO Do’s and Don’ts to get started with your search engine optimization journey the right way.
If you are in need of professional SEO assistance, we help businesses with our SEO services.
