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Google Local Service Ad Management

Get more leads for your service-based business with Google Local Service Ads. Managing your local campaigns by yourself can feel overwhelming and ineffective. That’s why, when you partner with WolfPack, we will outline the setup process, how we optimize ads, and ultimately, help you track your exact return on ad spend.

Google Rating
5.0
Based on 53 reviews
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Google Local Service Ads, also called, Google Guaranteed or Screened Ads, is a Google Search Campaign where providers are first screened before you can advertise. Consumers can then view Google “screened” providers or view Google “Guaranteed” providers in certain Google Search queries such as, “roofers near me”. The screening process can include license and insurance verification, and a background check. Google Screened vs Guaranteed depends on the industry. For more information, read our post.

Google Guaranteed Advertising Company

With Google Search Ads, Google allows the advertiser to control the individual keywords you are bidding on and advertisers pay per click. With Google Local Service Ads, Google only allows certain industries to advertise. Additionally, Google only allows advertisers to bid on “job types” within their category which you then pay per lead received. For example, a real estate agent could bid on the “rentals”, and “listings”, but not individual keywords.

Moreover, Google Local Service Ads has an advantage over Google Search in that it is more simple to start, enhances your advertisement with a Google Guaranteed or Screened Badge, and you pay per lead rather than per click.

Google Guaranteed & Screened are both verification processes in which providers must apply through Google Ads. Google Screened is only a verification status from Google where providers have to prove they are licensed (if their state requires it), insured(if their state requires it), and can pass a background check. Google Guaranteed is a verification status like Google Screened, but the consumer can be refunded by Google if the consumer is not satisfied with the provider’s work. Google Guaranteed is only available for certain locations and industries. Google Screened is only available for certain locations and industries as well.

Optimizing Google Local Service Ads

Once set up, it may take a few weeks to get approved/verified. After you are approved, you can begin showing ads.
To optimize performance, it’s best practice to check your account weekly. You should upload business photos/videos, ensure your business information is accurate, and carefully track calls and messages.
Lastly, in order to get the best performance, you will want a solid review request platform and review management. Generally, the most leads go to the companies with the most 5-star reviews with Google. With our marketing automation platform, you can optimize your review requests!

Why Work With WolfPack Advising?

We help companies with Google Local Ad setup, management, and tracking performance. Without a digital marketing agency, companies lack expertise in the field of best practices, how to optimize accounts, and what a good return on investment is.

If you want to maximize your return on investment from Google Local Ads, choose to work with a highly reputable agency like WolfPack Advising, today! Moreover, we are a Google Ads Partner based on our current accounts and expertise. Schedule a consultation to get started.

Google Local Ads appear at the top of search results and get more than 10% of the total clicks for local searches! See the proof. For some companies we work with, we see returns as high as 1,400%! This means for every $1 spent on ads, companies could receive $140 in returns.
That being said, Google Local Ads is one of the most effective advertising methods right now. With WolfPack Advising, we help companies track their return on ad spend (ROAS) with our Lead Center.
How Effective Are Google Ads_

How Much Should You Budget?

How Can I Check How My Ads Are Performing?

How Can I Improve My Ranking?

What is the Difference Between Local Services Ads and PPC?

See How We're Changing The Game

We have been working with Aaron for the last two months and have been very pleased with WolfPack Advising's services. We appreciate how hands on Aaron is. He is available to take meetings with us when we have questions, listens to our concerns and feedback and is quick to take action on next steps. We have worked with other marketing agencies in the past that left us in the dark and took weeks to respond to us, but Aaron is clearly committed to providing great customer service!
Queennie is awesome! I'm a one man, home inspector company, I've just started with Wolfpack and they are incredible. I've gained 2 to 3 calls each day and they've only begun to get things rolling from me. (less than 30 days) Best decision I've made in regards to Marketing.
I would say I have been attempting in all the ways possible to obtain access to my FB business page that was lost when my personal FB was hacked and cleared. Jenna and I relayed info back and forth smoothly and she did it! I finally have access to my FB business page that I lost almost a year ago! This is just the beginning with Wolfpack! I can't wait. HIGHLY RECOMMEND for your Social Media and Growth needs!
Aaron and the gang at Wolfpack is great! They helped me get everything in line and going better. While I am still somewhat in the habit of doing things on my own, I have to remind myself to let The Wolfpack know what I want done and they will take care of it for me. They do a great job, give them a try and you will not be disappointed.
Stop looking and call them now!Enlisting the services of Wolfpack Advising, spearheaded by the brilliant Aaron Shishilla, for my Google advertising has proven to be the smartest move I've made for my home inspection business. Aaron's expertise and personalized approach have resulted in a remarkable uptick in visibility and calls.The team's commitment to tailored strategies, data-driven methodologies, and transparent communication sets them apart. Since partnering with Wolfpack Advising, my business has experienced tangible growth, making them an invaluable asset in the ever-evolving landscape of digital marketing.I highly recommend Wolfpack Advising and Aaron Shishilla for anyone looking to elevate their Google advertising game – it's a decision that has truly transformed my business for the better.
WolfPack is an incredible company. We switched to a cheaper CRM and almost immediately realized that WolfPack was superior. Their customized knowledge of this industry is key, and customer support is top notch. Ron is a lifeline and always so kind! We will not stray again!
We have been very happy with WolfPack. Our SEO results have been positive and they are helping us out with ppc ads. They provide a monthly video that goes over our report with recommendations. I highly recommend WolfPack.
Great company, they do what they say they are going to do. So happy I switched web providers!
Wolfpack Advising are doing a phenomenal job advertising my business! Their promotion of my business is overly appreciated.
Great inspection, timely delivery of report. Would recommend to others when needing a home inspection.
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