Most agencies overlook the technical foundation of SEO or only fix surface-level issues like 404 errors. At WolfPack, we understand that rankings rely heavily on crawlability, indexing, site architecture, Core Web Vitals, and how efficiently search engines can understand and process your website. By optimizing your speed, structure, internal linking, schema, sitemaps, and overall technical health, we help search engines trust your site and reward it with stronger organic visibility. These improvements compound over time, creating a durable foundation that supports every piece of content you publish.
Technical SEO Services That Fix What Others Miss
Comprehensive WordPress-focused technical optimization to boost speed, stability, crawlability, and rankings.
Overview
What Is Technical SEO?
Technical SEO is the foundation that makes your entire website function properly in the eyes of search engines. It focuses on improving how your site is crawled, indexed, rendered, and delivered to users—not just the content that sits on top of it.
At WolfPack Advising, we bring a deeply WordPress-specialized approach to technical optimization. Using SEMrush site audits, Google Search Console, PageSpeed Insights, GTmetrix, and our proven WordPress tech stack, we identify structural issues, speed bottlenecks, indexing problems, broken pages, schema gaps, and anything else limiting search performance. Our SEO specialists handle everything from Core Web Vitals and site architecture to sitemaps, robots directives, internal linking, canonicalization, redirects, and image optimization.
Overview
Why Technical SEO Matters
No amount of content or backlinks can fix a site that search engines struggle to access or users find slow and frustrating. Technical SEO directly impacts your rankings, conversion rates, page speed, and how confidently platforms like Google, Bing, and AI engines interpret your site.
When your site’s structure is flawed—duplicate content, indexing errors, slow load times, poor mobile usability, messy URL structures, weak internal linking—Google will throttle your visibility, costing you traffic and revenue.
In a world of constant algorithm and AI changes, solid technical SEO isn’t optional—it’s the backbone that keeps your entire digital ecosystem performing.
The Process
How It Works
Benefits
Why Choose WolfPack
Technical Fixes That Directly Improve Crawlability, Indexing, and Search Visibility
Because we continuously monitor your site with weekly crawls and monthly hands-on technical maintenance, we catch issues early—before they affect performance. This proactive approach prevents ranking drops, restores lost visibility, and ensures your site stays aligned with Google’s evolving standards. The result is not just higher rankings but more stable, predictable search performance across all of your most valuable pages.
Speed, Core Web Vitals, and UX Improvements That Boost Conversions
A slow site doesn’t just hurt SEO—it kills conversions. If your pages load slowly or fail Core Web Vitals, users bounce before they even engage, and Google pushes your competitors above you. We focus heavily on optimizing performance using PageSpeed Insights, GTmetrix, Cloudflare, and our proven WordPress tech stack. From image compression to script optimization, caching, media delivery, and mobile responsiveness, we eliminate speed bottlenecks and create a faster, smoother browsing experience for every visitor.
Our speed enhancements aren’t band-aid fixes. They’re done with a long-term framework that prevents regressions—especially important on WordPress sites where plugin updates can slow things down without warning. By improving load time, responsiveness, and visual stability, your site becomes more enjoyable to use AND more likely to convert visitors into leads. Faster sites rank better, retain more traffic, and deliver meaningfully higher ROI.
A Clean, Error-Free Website That’s Built to Scale Without Breaking
Most websites silently accumulate technical issues over time—broken links, duplicate content, indexing conflicts, redirect chains, mixed content, or plugin-related problems that no one notices until rankings drop. Our ongoing technical maintenance ensures your website remains clean, stable, and structurally sound at all times. Weekly automated SEMrush crawls catch problems early, and monthly technical fixes prevent small issues from snowballing into major setbacks.
If an issue requires deeper development work, we don’t leave you guessing. We provide clear action plans, recommendations, and optional dev support to resolve theme-related or code-level issues. This keeps your digital infrastructure healthy, reduces the risk of SEO setbacks, and ensures your website scales smoothly as you expand, add content, or launch new service areas.
Technical Standards That Keep You Ahead of Google Updates and AI Search Engines
Search algorithms and AI-driven engines now evaluate technical signals more aggressively than ever—site quality, speed, structured data, accessibility, and mobile performance all directly influence rankings and inclusion in AI search results. By maintaining strong technical hygiene, you protect your site from unpredictable algorithm changes and ensure it consistently meets the standards Google prioritizes for trusted, authoritative websites.
Where most agencies only react to issues, we maintain a proactive, future-focused approach. Our ongoing monitoring, re-crawls, and monthly optimizations keep your site aligned with best practices as they evolve. Whether it’s adapting to Core Web Vitals updates, improving your schema footprint for AEO, or restructuring content architecture for better semantic understanding, our technical SEO ensures your site remains competitive no matter how search evolves.
Team Member Feedback
What Our Marketing Experts Say
“Technical SEO is where most agencies cut corners, but it’s the backbone of long-term success. If your site isn’t fast, crawlable, and structurally sound, nothing else you do will matter. Our team treats technical optimization as an ongoing responsibility—not a one-time fix—so our clients stay ahead of algorithm changes, avoid costly issues, and build a website that actually performs.”
Aaron ShishillaCEO
Education Hub
Technical SEO Expert Insights
Explore expert articles on technical SEO/AEO — all written by the WolfPack team.
How to Get Your Website Found by AI in 2025 Using the llms.txt File
How to Get Your Website Found by AI in 2025 Using the llms.txt File
HTTP 429 Error: Everything You Need to Know
HTTP 429 Error: Everything You Need to Know
Learn More About Technical SEO
Technical SEO: The Most Overlooked Ranking Factor
Technical SEO is one of the most misunderstood pieces of SEO. Many business owners assume SEO is just keywords and content, but none of that works without a clean, stable, and crawlable foundation. Search engines must be able to quickly access, interpret, and understand your website. When they run into speed issues, conflicting signals, or broken structures, visibility drops—and competitors rise.
Why Speed & Core Web Vitals Matter
Google’s Core Web Vitals now play a major role in rankings. They measure how fast your site loads, how quickly users can interact, and whether the layout shifts around during use.
A slow or unstable site hurts both SEO and conversions.
We use PageSpeed Insights, GTmetrix, Cloudflare, and our curated WordPress stack to eliminate bottlenecks and improve real-world performance—not just lab scores.
A faster site leads to lower bounce rates, better user satisfaction, and significantly stronger conversion rates.
Crawlability & Indexing Shape Your Search Visibility
Search engines rely on sitemaps, URL structure, robots directives, and internal linking to navigate your site. If pages are blocked, duplicated, or orphaned, rankings suffer—no matter how strong your content is.
We ensure your technical structure is intentional and error-free by fixing:
- Redirect chains
- Indexing conflicts
- Canonical mismatches
- Thin or duplicate content
- Broken links
- Improper URL structures
Our weekly crawls and monthly technical updates ensure new issues never slip through the cracks.
Technical SEO Is Now Critical for AI Search (AEO)
AI engines like ChatGPT, Gemini, and Perplexity rely heavily on:
- Structured data (schema)
- Clean information architecture
- Semantic relationships
- Reliable performance signals
Websites with strong technical foundations are easier for AI systems to interpret and feature.
This means technical SEO boosts both traditional rankings AND AI-driven search exposure.
The WordPress Advantage (When Done Right)
WordPress is powerful—but easy to break if mismanaged. Many agencies create technical debt through:
- Bloated themes
- Overloaded plugins
- Poor caching setups
- Conflicting configurations
We specialize in WordPress-specific technical SEO and use a vetted tech stack that improves performance rather than slowing it down. If an issue requires deeper dev work, we create clear action steps and coordinate with our internal developers when needed.
Technical SEO Is Not One-and-Done
Websites evolve. Plugins update. Themes change. And Google constantly adjusts ranking standards.
Because of this, technical SEO must be ongoing, not a single project.
Our approach includes:
- Weekly automated crawls
- Monthly hands-on technical fixes
- Before/after reporting
- Long-term monitoring of site health and performance
This keeps your site fast, clean, compliant, and stable—reducing the risk of ranking drops and ensuring your website continues to scale smoothly.
Strong Technical SEO Makes Everything Else Work Better
When your technical foundation is solid, every other SEO investment becomes more effective. Content ranks higher. Landing pages convert better. AI engines interpret your business more clearly. Your entire digital presence becomes more stable and more profitable.
This is why WolfPack takes technical SEO so seriously—and why clients see compounding long-term results when it’s done the right way.
Pricing
Packages & Pricing
Basic
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Google Business Profile Optimization
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70+ Directory Listing Optimization
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Local Position Map Ranking
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Updated & Reported Monthly
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Automated Review Responses
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Review Management
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5 Keywords Tracked (Map Only)
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Email Based Support Only
Advanced
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Everything in Basic +
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Google Analytics Setup
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One Time Full SEO Optimization of Website
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Google Search Console Setup
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Sitemap Submission
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Technical Site Audit Fixes
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Transactional Keyword Research
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On Page SEO Optimization of Every Webpage
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Expert Keyword Research
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Two Blog Posts Per Month
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Quarterly Strategy Video Call (60min)
Pro
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Everything in Advanced +
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Transactional Keyword Research
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Competitor Keyword Gap Analysis
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2 Page Optimizations Per Month
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Local Landing Pages
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Surrounding City/Service Area Buildout
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Internal Linking Optimization
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Technical Site Audit & Repair
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Keyword Position Tracking
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Google Search Console Optimization
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Exact ROI Report
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Monthly Video Report
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Conversion Tracking
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AI Lead Analysis
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Live Lead Center/Dashboard
- AEO Tracking & Optimization
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2 Keywords Added to Tracker Per Month
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Monthly Strategy Video Call (60min)
Save 10% Every Month!
Basic
-
Google Business Profile Optimization
-
70+ Directory Listing Optimization
-
Local Position Map Ranking
-
Updated & Reported Monthly
-
Automated Review Responses
-
Review Management
-
5 Keywords Tracked (Map Only)
-
Email Based Support Only
Save 10% Every Month!
Advanced
-
Everything in Basic +
-
Google Analytics Setup
-
One Time Full SEO Optimization of Website
-
Google Search Console Setup
-
Sitemap Submission
-
Technical Site Audit Fixes
-
Transactional Keyword Research
-
On Page SEO Optimization of Every Webpage
-
Expert Keyword Research
-
Two Blog Posts Per Month
-
Quarterly Strategy Video Call (60min)
Save 10% Every Month!
Pro
-
Everything in Advanced +
-
Transactional Keyword Research
-
Competitor Keyword Gap Analysis
-
2 Page Optimizations Per Month
-
Local Landing Pages
-
Surrounding City/Service Area Buildout
-
Internal Linking Optimization
-
Technical Site Audit & Repair
-
Keyword Position Tracking
-
Google Search Console Optimization
-
Monthly Reporting Video
-
Exact Return on Investment Tracking with Lead Center
- 6-Month Strategy-Driven Roadmap
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Includes full semantic + transactional keyword strategy
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URL & site structure planned upfront
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Tracking and reporting align to strategy goals
- Strategy Created in Month 1
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Finalized with client approval
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Used to guide all content, optimization, and KPIs
- Monthly Strategy Video Call (60min)
Pricing starts at $389/month and can be customized based on needs.
FAQs
Frequently Asked Questions
Do I need technical SEO if I already have content and keywords in place?
Yes. Even the best content won’t rank if your site has crawlability issues, slow speed, indexing conflicts, duplicate content, or Core Web Vitals failures. Technical SEO ensures search engines can fully access and trust your website. It’s the foundation that makes all other SEO work.
Is technical SEO included in your SEO packages?
Yes. Full technical SEO optimization is built into our Advanced and Pro SEO packages. These plans include ongoing crawling, monthly technical fixes, speed improvements, indexing health checks, and long-term maintenance.
Do you offer technical SEO as a standalone service?
Absolutely. Many businesses hire us specifically for technical SEO cleanups. We offer both one-time technical SEO projects and monthly technical maintenance depending on your needs.
What platforms do you support?
We specialize in WordPress and can handle full-scope technical optimization on WordPress sites. We can also work on other platforms with a more limited scope. If deeper development work is needed, we map out recommendations and can involve our web development team at an additional cost.
What kinds of technical issues do you fix?
We fix speed issues, Core Web Vitals failures, indexing problems, redirect chains, sitemap and robots directives, canonical errors, duplicate content, internal linking issues, broken pages, schema gaps, mobile usability problems, security/mixed content notices, image optimization, hosting recommendations, and more. If something requires deeper development or code-level work, we provide a plan and support options.
How often do you check my site for new technical issues?
Your site is automatically crawled every week. This allows us to catch issues early—like broken links, plugin conflicts, new indexing problems, or speed regressions. Then each month, we perform hands-on technical optimizations to keep your website fast, clean, and compliant with Google’s standards.
What if technical issues require development work?
If the fix is outside the scope of SEO—for example, custom code repairs, plugin conflicts, or theme limitations—we provide a detailed plan and can route it to our internal web development team at an additional cost. You’ll always know exactly what’s needed and why.
Do you help with website migrations or redesigns?
Yes. We can support SEO migrations, URL redirects, new site launches, hosting changes, and structural reorganizations. This ensures you avoid ranking drops and maintain your search equity during major updates.
Can technical SEO help recover from ranking drops?
Often, yes. Technical issues are one of the most common causes of sudden ranking declines—especially after site changes, updates, or algorithm shifts. By repairing the underlying problems and improving speed, stability, and indexing, we can help restore and improve organic performance.
Do you handle malware or hacked websites?
No. We do not perform malware cleanup or hacked site restoration during our technical SEO services.
However, we can recommend secure hosting, better caching/CDN setups, and best practices to reduce risk in the future.
We ONLY handle malware checks and cleanups when your website is initially transferred to our website hosting services or if you are already a web hosting client.
How long does it take to see improvements from technical SEO?
Some improvements—like speed gains—are immediate. Indexing and ranking improvements typically appear within a few weeks to a few months depending on the severity of issues and the consistency of ongoing optimization.
How do I know what changes you’ve made?
We provide before-and-after reporting, recrawls, and clear summaries of all technical fixes completed each month. You’ll always know what improved, what changed, and what still needs attention.
Reviews
