Have you ever thought that writing a blog and having it as a part of your website would attract more viewership to your brand? It is something that many companies think about doing, but sometimes don’t put the time into. This is because it does take time and needs to be done regularly.
Does blogging help SEO? Yes! Having an up-to-date blog on your website will drive more traffic to your web content. The blog helps boost your SEO and gives it an opportunity to maximize your readership with keywords that appear in your blogs. If you want to be at the top of search engines and appear in multiple media content areas, having a blog that is on your media with key terms that can associate with the search is vital. Let’s take a look.
Why Having a Blog is Important for SEO
There are many reasons why having a blog on your website is important to boosting your SEO. A blog on your website that is up-to-date gives the reader a sense of security that what they are reading on your website is current and accurate.
Many times, companies will go out of business and still appear in a search engine. Well, having an updated blog on your website every month will give the reader that sense of security. Fresh content on a website shows the reader that you are currently working in the profession and have a knowledge of what is new that they are searching about. The fresh content also signals to the search engine algorithms that you are current and providing the most recent information. Thus, pushing you towards the top of the search engine results.
How to Target More Keywords for SEO
Creating a blog post monthly will allow you to post about current brands or work offerings. When the blog is uploaded to the website, keywords are tied into the search engine. You won’t want to use simple words like “camping” if you expect to land at the top of the search engine. You are now competing with companies nationwide and unless you are a big chain or franchise, you likely won’t appear at the top.
However, it’s not just about the words, as it is about the length of the keywords. Words that are four words or longer are called “Long-tail keywords,” and they are vital for the SEO strategy. Nearly half of all searches are four words or longer. Having a lengthy word association tied into your blog will allow you to appear at the top of the list in a search engine. If this is already making your head spin, no worries, you can hire an amazing company to help with the blogging and SEO.
Great Way to Get Brand Mentions
Google is a brand-promoting expert. Its sole purpose is to offer the consumer the best possible options when searching for a brand, product, instructional opportunities. None of this is possible without a blog that provides word association to the Google algorithm. Having brand mentions and long-tailed keywords associated in your blog will connect your website to Google based on the algorithms and thus launching you to the top of the search engine.
Blogging Improves Time Spent on Your Page
Blogging is a proven way to increase the organic traffic and time spent on your page exponentially. This is called dwell time. What that means is the amount of time a user is on your site. This is from the minute they click on the site to when they exit. Having the correct long-tailed keywords associated with your blog will attract and retain more readers to your web content for a longer period. Various case studies throughout have shown an uptick in readership and time spent.
On the other hand, someone might only spend a few minutes on your site because the blog is short and that is okay! Putting important information at the beginning of a blog will grab the reader’s attention.
Blogs Help You Connect With an Audience
Connecting to your audience is a key factor when increasing and sustaining a readership or viewership to your website. Consider that when you enjoy reading something, you will share it a lot. You will share it with friends and often repost it for everyone in your social network to read and follow. Well, this is no different than that.
Linking a great blog with details that are exciting to read about will drive more traffic to your website and you will gain repeat visitors. If you are going to read about how to repair something and the content and direction in the blog is perfect. The next time you need to repair something, it is highly likely that you will return to that website for the instructions/directions.
Although it is a great perspective to see with regards to your SEO, it is way more important that the blog is bringing you repeat viewership. If you don’t have the clicks on your website from constant traffic, then it is highly possible that your website might not last.
Lastly, connecting with customers and maintaining a top spot in the Google rankings are both achievable with the right blogs. Create a blog that can reach your customer base and keep them coming back for more information.
Here is a great video about how to write a blog that gets a lot of traffic.
Focus Your Blogging and It Will Help SEO
The focus of your blog should entail the following items:
- Always use 1–2 long-tail keywords
This means using 1-2 keywords that can be optimized. The idea nowadays is not to “stuff” keywords into a blog but to choose keywords that will catch the reader’s attention and narrow the focus. For example, the words “blog post” are too short. Adding in longer tail keywords such as, “How to Focus the Topic of Your Blog Post” is better because it helps the reader find the information he/she is looking for. No one has time to search the millions of pages that will show up under “blog post.”
2. Limit your topic tags
Tags are used in blog posts to help readers find your content. They are also used for the search engine crawlers to understand the content that is on your site. However, if you use too many of the same such as, “posting”, “post”, and “blog post” then the search engines think you are using the content too much. This is not a good thing. Use 10 or less tags for each blog.
3.Update existing content that pertains to your brand – new and current content is important so consumers know that you are aware of trends and active on your website.
4.Use your long-tail keywords strategically throughout the blog post
Make sure the blogs are mobile-friendly- blogs that are mobile-friendly will be displayed first by Google. To do this, make sure that your websites have responsive design. This means that the website only allows the blog to have one URL for both desktop and mobile. Not two separate URL’s and this helps the SEO for your site.
5. Always include images and user-friendly url’s
6. Optimize the meta description – the meta description gives readers and search engines information about the blog. This is done by using the keyword in a sentence along with a description of the answer to the question that is in the title of the blog. This also hooks the reader at the beginning when sorting through the search results.
7. Link to related blog posts – link to blog posts that you have written previously. Keep in mind you don’t want to link to competitors, but you can link to articles that help clarify something in our post like a stat or product.
8. Organize the topics by cluster
Optimize Blog Content For Search Engines
Think you might want to try blogging on your own? Here are some tips for optimizing:
Do you still need convincing that blogging is good for SEO? Check out this site with 81 blogging statistics!
When to Call a Professional
Running a business takes a lot of time and you may not have the time to put into blogging. However, if you have a marketing department, this may be something they can do. If not, there are companies that do this for other companies. Yes! This is true! Wolfpack Advising is one of those excellent companies that want to help you! They want you to make money and will help you get the website traffic you need.
When determining if blogging will really help your SEO, the simple answer is yes. If you haven’t seen the proof and why it is important to maintain your blogging on your website then it is likely that your website will not sustain itself. Buying into the idea that a successful blog will enhance your viewership and create regular traffic to your website will only help your business and brand succeed. Wolfpack Advising is here to help you improve your SEO and offers blogging services as well as many more!