Local Service Ads
Built for Local Businesses, Local Service Ads help target the right people, at the right time with ease.
Pay Per Click (PPC) Management Services
Running ads on your own can be overwhelming, and many agencies overpromise while overlooking your unique needs. At WolfPack Advising, we focus on understanding your business, optimizing your campaigns, and delivering transparent results.
What is Pay-Per-Click (PPC)?
Pay-per-click (PPC) is a digital advertising method where businesses pay a small fee each time someone clicks on their ad, essentially buying visits to their website instead of relying solely on organic traffic. These paid ads can appear on search engines or other websites, and when managed well, the return on investment can be significant, for example, paying $3 for a click that leads to a $300 sale.
PPC campaigns are built around keywords, so tracking and optimizing them is essential for reaching the right audience and driving customers to your site effectively.
What We Do
We’ll start with a discovery call to identify the best platforms for your business and determine whether running ads is the right fit. From there, we’ll set up your campaigns and review everything with you before launch. Once live, our team will continuously optimize your campaigns each week and provide clear, transparent reporting so you can easily measure your return on ad spend.
As your campaigns grow, your feedback and results will play a key role in shaping how we refine and improve performance over time.
Ad Management Platforms
Not every management platform is the same. WolfPack can help guide you to use the right platform, optimize your campaigns, and maximize your ROI.
YouTube Advertising
Expand your reach to the largest website for videos. Use video advertising to reach your audiences.
Know Your Exact ROI
Understanding your return on investment is essential for any successful marketing campaign. Our PPC Management services include lead tracking software, so you gain clear insight into where your leads are coming from. Whether through calls, forms, chats, emails, texts, website events, or eCommerce purchases, you can see exactly which sources drive the most ROI.
AI lead intelligence rules can instantly qualify leads and uncover which ones are most likely to convert. Plus, built-in AI coaching tools help your team refine conversations and close more deals with confidence.
Have Us Do the Work for You
Our Lead Qualification Service is designed to eliminate the guesswork and wasted time in managing leads. Instead of you or your team spending hours sorting through calls, forms, and messages, our team reviews every lead for you, marking them as quotable or not, assigning quote and sales values, and adding detailed notes.
This means you and your team never have to manually review or qualify leads again.
CASE STUDY
Ace Home Inspections Competes (and Wins) With Smart Google Ads
Ace Home Inspections, a locally trusted home inspection service based in Albany, NY, teamed up with WolfPack Advising to generate consistent lead flow through Google Local Service Ads. In just four months, Ace achieved a remarkable return on ad spend – proving that even in a competitive market, strategic digital advertising pays off.
Frequently Asked Questions
What is pay per click (PPC)?
Pay-per-click is an advertising method in which the advertising platform charges advertisers on a per-click basis. We help small businesses manage their pay per click campaigns by setting up campaigns, performing optimizations, and helping monitor results.
Why is pay per click important?
Pay-per-click (PPC) advertising is important because a business pays for every click compared to a fixed cost or paying for impressions (views). The most popular PPC platform is Google Ads where businesses can easily control their spending, ad copy, and ad targeting. This makes Google Ads highly scalable and easy to track return on investment. See an example of the benefits.
How does PPC work?
PPC is a digital marketing service where you pay for visits to your site. Paid advertisements and ad campaigns are placed on either search engines or other websites. When someone clicks on that ad, your company pays the search engine a small fee. For example, if you have to pay $3 for a click, but end up making a $300 sale, you have made quite a profit.
We also pay attention to keywords because this is what PPC is built around. Keeping track of these keywords helps us see which ones are highly relevant, and this information is used to to try and draw customers to your site.
How much does PPC management cost?
PPC management pricing can vary and agencies can charge differently. Some agencies might invoice a fixed rate based on advertising budgets and campaign size. Other agencies might invoice based on performance or a percentage of ad spend. We charge businesses a fixed rate based on the campaign and budget. Average monthly costs for PPC management services can be $250 – $1,500 a month.
What platforms should I advertise on?
Performance on advertising platforms can vary. Generally, most home service companies advertise on Google, Bing, & Yelp. Google advertising tends to be the most consistent return on investment. However, we have seen high ROI with Yelp advertising with some businesses. Bing tends to be a great choice for companies looking to get the most impressions and with large budgets as their ROI is usually lower on average.
If you are thinking about advertising on Yelp, we recommend having a high rating in your area first. Yelp users are conscious of businesses’ online reviews, so you could get a lower return if your Yelp reviews are on the lower end.
Google Guaranteed ads are also highly effective for businesses with high reviews. Lower returns can be expected for businesses with lower reviews overall and a lower rating compared to similar businesses.
Bing advertising uses Facebook reviews as their source of online reviews. Facebook reviews should also be a focus for businesses to showcase happy customers and previous work.
How much should I budget for my pay per click campaigns?
We recommend starting with at least $500/month per advertising platform. It’s important to keep in mind as you scale your spending, your leads also scale. However, there does come a point of less return. Working collaboratively with your PPC management agency to understand what your max budget should be is important.
Businesses should also think about their cost per acquisition cost when thinking about a monthly budget. For instance, if your cost per acquisition is $100, you can expect 5 jobs from a $500/month budget. Cost per acquisition varies by platform and by industry.
Lastly, businesses should expect to pay 1 – 2 months of their budget Advanced their management fee until getting a return on ad spend. Most companies we work with tend to show high ROI after 3 months of advertising.
How do I get the most ROI out of my PPC campaigns?
To get the best ROI out of your PPC campaigns, you should work collaboratively with your PPC agency. The businesses that get the highest returns on ad spend are usually with agencies for at least 6 months. Moreover, companies have processes for catching leads, following up with leads, and converting leads.
We recommend having an easy process for your office to manage incoming leads and follow up with leads from ads. The process should include answering every call, offering an instant quote or estimate, and following up with leads multiple times via call, email, SMS, and voicemail. Businesses should not be afraid to price-match services in order to obtain a job from PPC services. This helps increase ROI, as well as, is a chance to earn a review as well as a new referral.
Who do you help?
We help many types of businesses from home inspectors, real estate agents, plumbers, electricians, contractors, HVAC, pest control companies, pavement contractors, and more!
