Google Local Service Ads (GLSA)
Built for local businesses, Local Service Ads (LSAs) help target the right people at the right time. LSAs are the quickest turnaround and target high intent searches for specific industries.
Advertising Management That Boost Your Leads & ROI
Accelerate your business results with expertly managed Advertising campaigns. Get more leads, higher ROI, and clear reporting across Google, Bing, Meta, and other major ad platforms.
Overview
Maximize Your Reach & Results
WolfPack Advising empowers your business to connect with new customers across Google, Bing, Meta, Yelp, and more. Our experts handle everything from campaign setup to weekly optimizations, so you increase brand awareness, generate more leads, and see real, measurable growth.
With our transparent reporting, you’ll always know which channels deliver the strongest ROI.
Overview
Turn Clicks Into Customers
Stop wasting ad spend on traffic that doesn’t convert. Our advertising services leverage data-driven targeting and continuous optimizations to ensure your budget drives real business results.
From local service ads to search and social, we fine-tune every detail for maximum lead quality and lifetime value so you grow profitably, month after month.
The Process
How It Works
Platforms
Ad Management Platforms
Not every management platform is the same. WolfPack can help guide you to use the right platform, optimize your campaigns, and maximize your ROI.
Google Search Ads (GSA)
The original Adwords, Google Search Ads is the top advertising platform for PPC Campaigns. We can target top of funnel (TOFU) with broad campaigns and YouTube Ads, and even target bottom of funnel (BOFU) leads.
Microsoft Ads
Microsoft Ads can help expand your reach to a broader audience on Bing, DuckDuckGo, and other platforms. Generally we see lower search volume compared to GSA, but a higher ROI on Microsoft Ads.
Meta (Facebook & IG) Ads
Target audiences on social media with hyper-specific conditions and build a full funnel from broad reach to retargeting campaigns. Meta Ads covers platforms like Facebook, Instagram, WhatsApp, Messenger, and now Threads.
Awards
Certifications, Awards, & Partners
Benefits
Why Choose WolfPack
Reach the Right Audience at the Right Time
Most businesses waste ad spend reaching the wrong audience — people who will never convert. At WolfPack, we use advanced targeting and data segmentation across Google, Meta, Bing, and Yelp to ensure your budget focuses only on qualified prospects.
Our campaigns are powered by AI insights, audience behavior data, and conversion tracking, so every click has a purpose. With continuous testing and refinement, your ads become smarter over time — driving more leads, higher-quality traffic, and measurable ROI.
Know Exactly Where Your Money Goes
You shouldn’t have to guess which ads are working. With WolfPack’s transparent reporting, you’ll see precisely how each campaign performs — from impressions to conversions — and where your ROI is strongest.
Our dashboard breaks down performance by channel, ad type, and audience segment, so you always know what’s driving growth. No jargon. No inflated metrics. Just clear data that helps you make better marketing decisions month after month.
You Control the Account. We Manage the Growth.
Most agencies hide your campaigns behind their accounts — meaning you never truly own the data, can’t see where your money’s going, and lose everything if you stop working with them. We do things differently.
At WolfPack, we set up campaigns directly in your business ad accounts using industry best practices. You’re the admin, you pay Google or Meta directly, and you keep 100% control of your assets and data. We simply charge a transparent, flat management fee for running and optimizing your campaigns — giving you freedom, trust, and long-term ownership.
Get More Than Clicks — Get Customers Who Convert
Many agencies focus on traffic — we focus on outcomes. Our approach goes beyond the ad click to ensure every visitor has the best chance of becoming a customer. That starts with high-converting ad copy and visuals built to attract the right audience, paired with optimized landing pages that inspire action.
We integrate your advertising with your CRM and marketing automation tools, so new leads instantly enter automated follow-ups, texts, and nurture sequences. This full-funnel strategy turns ad engagement into measurable revenue — helping your business grow profitably, predictably, and sustainably.
Team Member Feedback
What Our Marketing Experts Say
“Every digital campaign we build is a chance to help our clients reach new goals. Seeing their success reminds us that great marketing isn’t just about ads. It’s about growth, connection, and the right strategy.”
KyleAds Specialist
Education Hub
Advertising Expert Insights
Discover proven strategies, automation tips, and expert insights to help you grow your business through smarter advertising. All articles are crafted by WolfPack’s team to boost your results and maximize ROI.
Email Marketing vs Advertising ROI & How to Maximize Both
Email Marketing vs Advertising ROI & How to Maximize Both
Bing Ads vs Google Ads for Choosing the Right Platform for ROI
Bing Ads vs Google Ads for Choosing the Right Platform for ROI
A Complete Guide to Running Copy Tests in Google Ads
A Complete Guide to Running Copy Tests in Google Ads
SEO Performance Trends and Common Data Misconceptions
SEO Performance Trends and Common Data Misconceptions
The Digital Conversion Superpower: 5 Steps to Win More Jobs
The Digital Conversion Superpower: 5 Steps to Win More Jobs
Learn More About Advertising
Seeing the Full Picture: From Clicks to Conversions
Tracking your Return on Ad Spend (ROAS) and Return on Investment (ROI) is only the beginning. We go beyond surface-level numbers to uncover the story behind the data. Every campaign is monitored across multiple performance layers — so we can identify exactly where results are strong and where improvements can be made.
Our reports track:
- CPC (Cost Per Click) – How much you pay for each person who clicks your ad.
- CPM (Cost Per 1,000 Impressions) – The cost to reach your target audience on platforms like Meta.
- CPL (Cost Per Lead) – The cost of generating a new lead.
- CPQL (Cost Per Quotable Lead) – The cost of leads that meet your qualification criteria.
- CPA (Cost Per Acquisition) – The cost to acquire a new paying customer.
Each of these metrics connects to your overall ROI and ROAS, helping us paint a complete picture of campaign health.
Diagnosing the Real Issue Behind Poor ROI
When ROI looks low, it’s not enough to stop there — we diagnose why.
By analyzing your cost, conversion, and close rates, we pinpoint whether the issue lies in the ad performance, the landing page experience, or the sales process itself.
For example:
- A high CPC could mean the targeting or ad creative needs refinement.
- A low Conversion Rate on your landing page might signal design or message misalignment.
- A low Close Rate from your sales team could mean leads are strong — but sales enablement or follow-up needs improvement.
By combining ad metrics with sales data, we create a closed-loop feedback system. That means you get more than reports — you get actionable insights and solutions.
Aligning Sales and Marketing for True ROI Growth
We don’t stop at tracking; we collaborate. If your ads are producing qualified leads but conversions aren’t following through, we offer sales enablement support — helping your team boost their close rates through improved follow-up systems, automation, and CRM integration.
This holistic approach ensures your marketing and sales work together seamlessly — delivering consistent growth across the entire customer journey.
Why It Matters
Most agencies stop at “ROI is down” and quite frankly do not know what to do about it.
At WolfPack Advising, we take it several steps further:
We measure, diagnose, and improve every part of your funnel. Even down to specific services, zip codes, and times of day. Because true ROI comes from understanding the “why” behind your results — and making smarter, data-driven adjustments that deliver real profit growth.
Pricing
Packages & Pricing
Basic
For ad budgets up to $1,999/month (usually Local Service Ads only)
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Campaign Setup
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Weekly Optimization
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Exact ROI Report
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Monthly Video Report
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Conversion Tracking
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AI Lead Analysis
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Live Lead Center/Dashboard
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Campaign Options:
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Google Local Service Ads
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Advanced
For ad budgets $2,000–$3,999/month
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Campaign Setup
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Landing Page Creation
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A/B Testing
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Weekly Optimization
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Exact ROI Report
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Monthly Video Report
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Conversion Tracking
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AI Lead Analysis
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Live Lead Center/Dashboard
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Quarterly Strategy Video Call (60 min)
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Campaign Options:
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Google Local Service Ads
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Google Search Ads
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Display Ad Network
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Microsoft Ads
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YouTube Ads
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Meta Ads (Facebook & Instagram)
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Reddit Ads
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Pro
For ad budgets $4,000/month and up
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Campaign Setup
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Landing Page Creation
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A/B Testing
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Weekly Optimization
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Exact ROI Report
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Monthly Video Report
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Conversion Tracking
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AI Lead Analysis
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Live Lead Center/Dashboard
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Monthly Strategy Video Call (60 min)
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Campaign Options:
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Google Local Service Ads
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Google Search Ads
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Display Ad Network
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Microsoft Ads (Bing/DuckDuckGo)
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YouTube Ads
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Meta Ads (Facebook & Instagram)
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Reddit Ads
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Basic
Save 10% Every Month!
For ad budgets up to $1,999/month (usually Local Service Ads only)
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Campaign Setup
-
Weekly Optimization
-
Exact ROI Report
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Monthly Video Report
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Conversion Tracking
-
AI Lead Analysis
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Live Lead Center/Dashboard
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Campaign Options:
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Google Local Service Ads
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Advanced
Save 10% Every Month!
For ad budgets $2,000–$3,999/month
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Campaign Setup
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Landing Page Creation
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A/B Testing
-
Weekly Optimization
-
Exact ROI Report
-
Monthly Video Report
-
Conversion Tracking
-
AI Lead Analysis
-
Live Lead Center/Dashboard
-
Quarterly Strategy Video Call (60 min)
-
Campaign Options:
-
Google Local Service Ads
-
Google Search Ads
-
Display Ad Network
-
Microsoft Ads
-
YouTube Ads
-
Meta Ads (Facebook & Instagram)
-
Reddit Ads
-
Pro
Save 10% Every Month!
For ad budgets $4,000/month and up
-
Campaign Setup
-
Landing Page Creation
-
A/B Testing
-
Weekly Optimization
-
Exact ROI Report
-
Monthly Video Report
-
Conversion Tracking
-
AI Lead Analysis
-
Live Lead Center/Dashboard
-
Monthly Strategy Video Call (60 min)
-
Campaign Options:
-
Google Local Service Ads
-
Google Search Ads
-
Display Ad Network
-
Microsoft Ads (Bing/DuckDuckGo)
-
YouTube Ads
-
Meta Ads (Facebook & Instagram)
-
Reddit Ads
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Pricing starts at $349/month and can be customized based on needs.
FAQs
Frequently Asked Questions
Which ad platforms does WolfPack manage?
We manage advertising across major platforms including Google Ads, Microsoft/Bing Ads, Meta (Facebook & Instagram), and Google Local Service Ads (GLSAs). Each campaign is built to attract high-quality leads, improve ROI, and scale with your business.
What industries do you specialize in?
Our advertising services started with home inspection and pest control companies, but have since expanded across many industries — including roofing, HVAC, real estate, law, doctors, bookkeeping, e-commerce, and more. Any service-based business looking to generate qualified leads can benefit from WolfPack’s approach.
What types of ad campaigns do you offer?
We build full-funnel ad systems, including lead generation, retargeting, and brand awareness campaigns. Each strategy is customized to your audience and business goals, ensuring your budget goes toward driving conversions — not just clicks.
What is the minimum ad spend required?
We require at least $500/month per ad platform. This ensures there’s enough data and reach to properly optimize performance and achieve meaningful results.
How do I track my advertising results?
Every client receives access to our WolfPack Lead Center dashboard, which integrates with your CRM to show real ROI — not vanity metrics. You’ll see where every lead comes from, how much you’ve spent, and what campaigns are driving actual sales or booked jobs.
Does WolfPack focus on ROI or lead volume?
We focus on return on investment (ROI) — not just the number of leads. Our goal is to attract qualified prospects who convert into paid work, not just fill your inbox with unqualified form submissions.
Lastly, businesses should expect to pay 1 – 2 months of their budget Advanced their management fee until getting a return on ad spend. Most companies we work with tend to show high ROI after 3 months of advertising.
How long does it take to launch ad campaigns?
The first month typically covers onboarding and setup, which includes strategy, account structure, and creative asset collection. Depending on campaign volume and client responsiveness, ads can launch sooner or take slightly longer. Existing clients can usually launch new campaigns faster.
Who provides the ad creatives — you or the client?
We handle copywriting, ad setup, and graphic/video editing for Meta and other platforms. Clients are encouraged to provide raw video clips and photos that we can professionally edit and incorporate into campaigns. Additional fees apply for creative development or video editing services.
Do you offer remarketing or retargeting campaigns?
Yes. We run remarketing campaigns through Meta Ads, helping you reconnect with visitors who engaged with your website or landing page but didn’t convert the first time.
Do you manage Google Local Service Ads (GLSAs)?
Absolutely. We manage Google Local Service Ads for qualifying home service businesses. Clients must provide insurance, license, and background check verification, as required by Google. A Google Business Profile (GBP) with at least five reviews is also required before running GLSAs.
Do you use AI or automation tools in advertising?
Yes — we strategically use AI and automation tools for smarter bidding, performance optimization, and testing. However, we maintain manual oversight to prevent overspending or risky experimentation by automated systems. AI assists — it doesn’t take control.
Is my ad management fee separate from my ad spend?
Yes. You will pay Google or the ad platform directly for your ad spend, and WolfPack separately for ad management.
Our management fee covers the expertise and ongoing optimization that make your campaigns successful — including:
- Rating and reviewing Google Local Service Ads (GLSA) leads
- Building and optimizing landing pages
- Setting up call tracking and form tracking
- Managing and optimizing ad platforms
- Coordinating with platform support and resolving account issues
- Onboarding, verification assistance, and campaign builds
- And more!
In short, your ad spend fuels the campaign, while our management ensures you get real results from that investment.
Does my advertising work with other WolfPack services?
Yes — your advertising seamlessly connects with other WolfPack systems like CRM automation and email marketing.
When integrated, you can automatically track every lead, follow up with precision, and nurture prospects through email or text automations. This alignment creates a complete marketing engine — from ad click to closed deal.
We can also leverage our organic social media service to test graphics and videos for organic engagement before investing in sharing those creatives through Meta advertising.
Do I need anything before starting advertising with WolfPack?
Yes. Clients must have an active website before starting ads. They will also need a Google Business Profile if they plan to advertise through Google Local Service Ads. These can be created independently or with help from WolfPack.
What are your contracts and cancellation policy?
Advertising services are month-to-month with a 30-day cancellation window after written notice. Clients can also purchase annual plans at a discount. A Lead Center subscription is required for all advertising clients.
Clients own their ad accounts and all campaign data. However, WolfPack retains ownership of call tracking numbers, Lead Center accounts, landing pages, and editable creative files.
Why do businesses choose WolfPack for advertising?
Because we build ad systems that focus on ROI, not just impressions. Our campaigns integrate directly with your CRM, track revenue automatically, and are managed by a team that understands your industry. WolfPack advertising isn’t just about visibility — it’s about measurable growth.
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