SEO & AEO Services Built to Rank, Convert, and Outperform Your Competition

How SEO & AEO Work Together in Today’s Search Landscape

Search Engine Optimization (SEO) and AI Engine Optimization (AEO) work together to ensure your business is visible wherever people search — from traditional search engines to modern AI-driven platforms. Today, search behavior is fragmented across Google, AI Overviews, and conversational engines like ChatGPT, Gemini, Perplexity, and Claude. To win in this landscape, your website must be technically sound, semantically structured, and rich with authoritative content that both search engines and AI systems can read, interpret, and trust. SEO provides the foundation: clean site architecture, optimized content, internal linking, schema markup, and fast page performance. AEO builds on top of that foundation by optimizing your content for question-based queries, structured answers, and the data formats AI engines rely on when generating recommendations and summaries.

Tracking Visibility, Share of Voice, and Real Organic Performance

Behind the scenes, the way we measure SEO and AEO performance is just as important as the optimization itself. We focus heavily on visibility, share of voice, and competitive landscape intelligence. Using industry-leading SEO software, we track how much of the search market you own versus your competitors — not just for individual keywords, but across your entire set of target topics. From there, we connect estimated visibility (via SEMRush) with actual performance data pulled directly from GA4, Search Console, and our lead tracking systems. This dual view shows both the potential traffic your rankings should generate and the real traffic your site is receiving, allowing us to identify gaps quickly and accurately.

Connecting Leads, Revenue, and True ROI to Organic Search

What truly sets this approach apart is how we tie everything back to business outcomes. Every organic lead is tracked — from first touch, to qualification, to closed revenue — using integrated CRM data or our own lead qualification systems. That means we can calculate cost per lead, cost per qualified lead, cost per acquisition, and total revenue against the actual cost of your SEO investment. ROI stops being a vague concept and becomes a clear, measurable number you can base decisions on. And because every layer is transparent, clients can choose the reporting format that matters most to them, while still getting our recommendations on what will drive meaningful growth.

Reverse-Engineering the Cause of Any Performance Decline

When diagnosing performance issues, we use a reverse-engineering methodology. Instead of starting with rankings or traffic, we begin with the outcome — for example, a drop in revenue for a specific service line — and work backward to find the root cause. Was the issue fewer leads? Lower close rates? Reduced visibility in certain markets? Competitors gaining share of voice? Fluctuations in AI engine visibility? By analyzing each step in the funnel, we pinpoint the exact friction point and correct the strategy quickly and efficiently. This method avoids guesswork and ensures we address the real issue, not just surface-level symptoms.

Why We Prioritize Measurable ROI Over Hypothetical “Traffic Value”

While we can provide traffic value calculations (showing what your organic traffic would cost if purchased through advertising), our focus remains on true, attributable ROI, not hypothetical valuations. The most meaningful insights come from tying real traffic and leads to actual revenue — and that is always our priority.

Tracking AI Engine Visibility as Part of Modern SEO

As AI engines continue evolving, we track AI visibility monthly — the same way we track keyword movement — ensuring your brand grows across every major search and discovery channel. With AI Overviews and conversational engines becoming a larger part of the customer journey, this metric provides breakout insights that traditional SEO alone cannot capture.