The Marketing Playbook for Your Industry
What to run, what to kill, and what to track next year, backed by real spend and conversion data.
Education First. Always.
We go beyond selling services. We share what's worked and what didn't so you can skip the trial and error, whether you hire us or not.
Conferences & Events
Where You've Seen the Pack.
We show up where your industry gathers. On stage, on the expo floor, and in the room, learning what's next so you don't have to.
Education First
We Don't Gatekeep Marketing.
We Teach It.
We practice what we preach. We share the playbook in public, on stage, on air, in your feed, and in your inbox, whether you hire us or not.
Conference Speaking Industry stages, real numbers, no sales pitch. Free Webinars Live walkthroughs of what is working right now. Marketing Alpha Podcast Straight talk with owners, operators, and our specialists. Blogs and Guides Step-by-step answers to the questions you actually ask. The Howler Newsletter Marketing lessons for home-service owners, delivered to your inbox. Educational Social Quick lessons you can use before your next coffee.
Market Like An Alpha
50+
conferences attended
400+
blogs written
1K+
newsletter subscribers
7+
years of educating
Upcoming Events
Where to Find Us Next
PestWorld 2026
Grapevine, TX | Oct 20 – Oct 23 · Exhibiting
IEB Unite 2027
Destin, FL | Feb 3 – Feb 5 · Exhibiting and Speaking
HomeTeam Summit 2027
San Diego, CA | Feb 4 – Feb 7 · Exhibiting and Speaking
PestWorld 2027
Boston, MA | Oct 26 – Oct 29 · Exhibiting
Meet the Speakers
People Who Do the Work, Not Just Talk About It
Everyone on our stage runs client accounts the rest of the week.
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Aaron Shishilla
CEO & Founder
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Sarah Bryant
Advertising Team Lead
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Sammi Holt
Social Media Team Lead
Watch & Listen
Can't Make the Conference? Catch Up on These Recent Discussions Instead.
- How Organic Makes Paid Cheaper (webinar): Sarah Bryant and Sammi Holt on why ad costs fall when social is doing its job.
- Stop Paying for Leads That Don’t Convert (webinar): Aaron on separating bad lead sources from bad follow-up, and the tracking to fix both.
- Marketing Alpha (podcast): including “We Rebuilt Our Website With AI” and “What Most Pest Control Companies Get Wrong.”
The Pack, Out in the Wild
Good Questions Event Organizers Ask
Is there a speaking fee?
Our standard sessions are free for industry associations, franchise systems and conferences where our clients’ industries are in the room. For private corporate events or heavy travel, we’ll quote travel costs up front.
Will you tailor the session to our audience?
Yes. Every talk is rebuilt around your industry’s numbers. Tell us who’s in the room and we’ll swap in the examples, benchmarks and tools that match.
Do you sell from the stage?
No. Sessions are education first. If attendees want to talk about working together, we’ll do that at the booth or afterward.
How much lead time do you need?
Six to eight weeks is comfortable for an in-person session. Virtual sessions can come together in two to three.
Can you also exhibit or sponsor?
Often, yes. We exhibit at and sponsor industry events throughout the year. Mention it in your request and we’ll look at both together.
Do you provide slides, a bio and headshots in advance?
Yes. We’re happy to discuss topic ideas and share slides ahead of time. Please add any specific asset needs or requests to your submission on our contact page so we can have everything ready.
