Integrations That Connect Marketing to Revenue

WolfPack is ISN's official digital marketing partner. Lead Qualification: ISN orders are matched to the Lead Center leads that booked them, so quoted and sold values show up in your ROI reporting and go back to Google Ads and your other ad platforms as conversion values.

What syncs: each order's client, buyer's agent, and listing agent as contacts, with agents linked to their agency. Each order becomes a deal with inspection type, date and time, fee, address, inspector, add-on services, paid, agreement signed, and report completed.

What it triggers: inspection booked → contact and deal. Confirmed, completed, or canceled → deal stage updates. Paid and completed → deal won. Inspection counted → the agent's totals for lifetime, the last 12 months, and year to date update.

Lead Qualification: Spectora inspections are matched to the Lead Center leads that booked them, so quoted and sold values show up in your ROI reporting and go back to Google Ads and your other ad platforms as conversion values.

What syncs: the client, buyer's agent, and listing agent as contacts, with agents linked to their agency. Each inspection becomes a deal with inspection type, services and add-ons, date and time, fee, address, inspector, paid, agreement required and signed, and report published, plus any Spectora custom fields you choose to map.

What it triggers: inspection booked → contact and deal. Confirmed, published, or canceled → deal moves to the stage you map. Paid, published, and agreement signed → deal won. Inspection counted → the agent's totals for lifetime, the last 12 months, and year to date update.

Lead Qualification: Jobber quotes and jobs are matched back to the leads that created them, so quoted and sold values show up in your ROI reporting and go back to Google Ads and your other ad platforms as conversion values.

What syncs: your Jobber customers and jobs into HubSpot or ActiveCampaign.

What it triggers: new job → contact and a deal or record in your CRM. Job completed → your follow-up automations start.

Lead Qualification: FieldRoutes customers and appointments are matched back to the leads that booked them, so quoted and sold values show up in your ROI reporting and go back to Google Ads and your other ad platforms as conversion values.

What syncs: your customers' names, emails, and phone numbers as contacts in HubSpot or ActiveCampaign.

What it triggers: new booking → contact and a deal or record in your CRM. Customer synced → ready for upsell, cross-sell, and renewal automations. Appointment completed → your follow-up automations start.

Lead Qualification: GorillaDesk jobs are matched back to the leads that booked them, so quoted and sold values show up in your ROI reporting and go back to Google Ads and your other ad platforms as conversion values.

What syncs: customers from your GorillaDesk jobs as contacts in HubSpot or ActiveCampaign.

What it triggers: new job → contact and a deal or record in your CRM. Customer synced → ready for targeted follow-up. Job completed → your follow-up automations start.

Lead Center, powered by WhatConverts, is where Lead Qualification happens. It tracks every call, form, and chat back to the campaign, keyword, or channel that produced it.

What syncs: tracked calls, forms, and chats with their marketing source, plus quoted and sold values from ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk.

What it triggers: real revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads, Microsoft Ads, and Meta.

See the calls and leads your Google Business Profile brings in, right next to the rest of your marketing.

What syncs: calls and form leads from your profile, tracked back to Google Business Profile in Lead Center, plus your review performance.

What it triggers: profile leads that are matched to ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk jobs show their quoted and sold values, so you can see what your profile is really worth.

See how visitors find and use your website, from the first visit to the actions that matter.

What syncs: traffic sources, engagement, landing pages, and the key events we configure for your site.

See how your site shows up in Google Search and which searches bring people in.

What syncs: clicks, impressions, search queries, and page performance.

Track search progress and catch site issues before they cost you rankings.

What syncs: tracked keyword rankings and website audit findings.

Campaign spend sits right next to the leads and revenue it produces.

What syncs: spend, clicks, and conversions for your ROI reporting.

What it triggers: quoted and sold values from Lead Qualification go back as conversion values, so Smart Bidding optimizes for the leads that book and bring in the most revenue.

Reach Bing searchers and see exactly which clicks turn into booked work.

What syncs: spend, clicks, and conversions for your ROI reporting.

What it triggers: quoted and sold values go back as conversion values, so automated bidding favors your highest-value leads.

Facebook and Instagram campaigns measured by the jobs they bring in, not just clicks.

What syncs: campaign results for your ROI reporting.

What it triggers: quoted and sold values go back as conversion events, so Meta shows your ads to people most likely to book.

What it does: connects HubSpot or ActiveCampaign to thousands of other apps when there is no direct integration, like website forms, scheduling tools, and more.

What it triggers: new record in a connected app → contact in your CRM. Job completed in a connected app → your follow-up automations start.