01 / Services
Every channel. One pack.
Brand, leads, and automation under one roof, tracked to revenue.
Your digital marketing foundation.
Reach people ready to hire you.
Nurture leads. Build lasting relationships.
02 / Who We Help
Built for service businesses.
Home services, construction, and professional practices that live on local leads.
03 / About
Meet the pack.
Former operators. Transparent reporting. Results you own.
04 / Resources
Sharpen your edge.
Guides, a podcast, free tools, and how-to help.
Clear marketing reporting connects visibility, website activity, and leads to the outcomes that matter. See the big picture with WolfPack’s Lead Center and Customer Portal, backed by the tools our team uses to guide your next move.
Marketing Reporting
Your marketing report should help you make a decision. We bring together lead tracking, website analytics, search performance, and campaign results to show where opportunities come from and what to improve next.
Our Lead Center, powered by WhatConverts, tracks calls, forms, and chats back to their marketing sources. With Lead Qualification built in, those leads are matched to the jobs they became, so you see real revenue from every WolfPack service, not just inquiry volume.
Your Customer Portal
The WolfPack Customer Portal gives you a shared view of your marketing performance and your work with our team. Review leads over time, quotable rate, close rate, recorded sales value, website activity, and review performance.
Access tasks, service updates, files, and billing from the same workspace. Your dashboard keeps the numbers accessible, while our team helps explain what changed, why it matters, and where to focus next.
What's Included
See which marketing sources generate calls, forms, and chats. Built-in Lead Qualification adds quoted and sold values from ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk automatically, so you can see which campaigns bring in revenue.
Understand how visitors find and use your website. We review traffic sources, engagement, landing pages, and configured key events to identify where the customer journey can improve.
See how your site performs in Google Search through clicks, impressions, search queries, and page performance. We use these insights to guide content and search optimization.
Monitor tracked keyword rankings and website audit findings to understand search progress and prioritize SEO work. These signals add context to your traffic and lead results.
We use Google Ads, Meta Ads, your CRM, and other relevant tools alongside your reporting stack. The tools and connections depend on your services and the systems your business uses.
Keep performance and collaboration close together. Your portal brings lead trends, website and review metrics, tasks, files, and billing into one accessible workspace.
Lead Qualification
Connect the software that books your jobs, and Lead Center fills in quoted and sold values for you.
ISN orders are matched to the Lead Center leads that booked them.
What syncs: each matched order's quoted and sold value, plus the order ID for quick lookup.
What it triggers: revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads and your other ad platforms.
How it connects: ISN connection, matched to your leads every day. Grant WolfPack access.
Spectora inspections are matched to the Lead Center leads that booked them.
What syncs: each matched inspection's quoted and sold value, plus the inspection ID for quick lookup.
What it triggers: revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads and your other ad platforms.
How it connects: Spectora API connection, matched to your leads every day. Grant WolfPack access.
Jobber quotes and jobs are matched to the Lead Center leads that created them.
What syncs: each matched quote and job's value as the lead's quoted and sold value.
What it triggers: revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads and your other ad platforms.
How it connects: Secure Jobber sign-in, matched to your leads every day.
FieldRoutes customers and appointments are matched to the Lead Center leads that booked them.
What syncs: each matched customer's service value as the lead's quoted and sold value.
What it triggers: revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads and your other ad platforms.
How it connects: FieldRoutes API connection, matched to your leads every day. Set up FieldRoutes.
GorillaDesk jobs are matched to the Lead Center leads that booked them.
What syncs: each matched job's value as the lead's quoted and sold value.
What it triggers: revenue by channel and by WolfPack service in your Customer Portal, and conversion values sent back to Google Ads and your other ad platforms.
How it connects: GorillaDesk connection, matched to your leads every day.
The Process
Agree on the leads, actions, and business outcomes that make a useful report for your team.
Set up the relevant tracking and reporting tools, then check that the configured sources and events are being captured.
Look at search visibility, website activity, lead quality, and recorded sales outcomes together.
Use the findings to prioritize campaign changes, website improvements, and follow-up opportunities.
Lead Qualification
Step 1
Lead Center tracks the call, form, or chat and ties it to the exact campaign, keyword, or channel that produced it.
Step 2
Every day, new ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk orders are matched to the leads that booked them. Nobody on your team has to tag a thing.
Step 3
Quoted and sold values land on each lead, so your Customer Portal shows real revenue from every WolfPack service.
Step 4
Conversion values go back to Google Ads, Microsoft Ads, and Meta, so their bidding optimizes for the leads that book and bring in the most revenue.
Meet the Pack
CEO & Founder
Advertising Specialist
Advertising Specialist
Advertising Team Lead
Case Studies
Noticeable boost in audience engagement and activity Result highlight
97 Google Reviews in 12 Months
Matches their branding and enhances trust with prospective clients. Result highlight
Related Reading
Quick Questions
Lead Center is our WhatConverts-powered system for lead tracking and attribution. The Customer Portal gives you a broader view of your marketing performance and your work with WolfPack, including tasks, files, and billing.
Yes. With Lead Qualification, your leads are matched to ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk orders, and quoted and sold values fill in automatically. Combined with your marketing costs, that shows true ROI for every channel and every WolfPack service. If you use different scheduling software, your team can record values in Lead Center, or we can check what can connect. See every option on our Integrations page.
Each tool measures a different part of the journey and may use different attribution rules, date ranges, and update schedules. Search Console reports search activity, Analytics reports website activity, and Lead Center reports tracked inquiries. We explain those differences instead of treating every metric as interchangeable.
Your reporting setup depends on your services and available integrations. Our team may use tools such as SEMRush and Search Console for analysis alongside the metrics shown in your portal. We will clarify what is available in your dashboard and how the other findings inform your strategy.
Lead Center tracks every lead back to the campaign, keyword, or channel that produced it. Every day, we check your ISN, Spectora, Jobber, FieldRoutes, or GorillaDesk account for new orders and match each one to the lead that booked it using contact details and timing. When there is a match, the quoted and sold values are added to the lead. Your Customer Portal then shows revenue by channel and by service, and nobody on your team has to tag leads by hand.
Yes. Quoted and sold values from Lead Qualification go back to Google Ads, Microsoft Ads, and Meta as conversion values. Instead of treating every form fill the same, their bidding learns which leads turn into booked, high-value jobs and finds more people like them. It is one of the biggest reasons Lead Center and our advertising services work better together.
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