Social Media Case Study: All South Pest Control

WolfPack Advising manages All South Pest Control's social media, lifting post reach 45% and post engagement 39% over the previous reporting period.

Pest Control Social Media Management Pest Control CRM & Email Automation

All South Pest Control’s social media was not keeping up with the quality of the business, so WolfPack Advising took over their Facebook, Instagram and LinkedIn with a consistent, local-first content plan. Post reach climbed 45% and post engagement rose 39% over the previous reporting period, with video views up 25% and post shares doubled. Since WolfPack took over the pages, they have gone from sparse, generic posts to five posts a week built around the communities All South serves.

About All South Pest Control

All South Pest Control is a full-service, family-owned company with over 16 years of experience serving South Georgia and North Florida. Known for integrity, professionalism, and attention to detail, they offer customized pest control solutions for homes and businesses. Their licensed team uses safe, effective methods to tackle everything from routine pest prevention to complex infestations, always with a client-first approach and a commitment to lasting results. See their work at allsouthpestcontrol.com.

All South Pest Control team at a community event in McDonough - All South Pest Control Social Media case study

All South Pest Control was operating in two highly competitive regions, South Georgia and North Florida, where homeowners have many choices when it comes to pest control services. However, their social media presence failed to reflect their professionalism, range of services, or local expertise.

What Was Holding All South Back

Content was sparse and generic, and it lacked the engaging, educational tone needed to attract and keep customer interest.
The company wasn’t posting consistently and didn’t have a clear visual identity online.
There was little to no engagement with its audience. From September 1 to November 15, 2023, posts earned 208 likes and only 3 comments, and total engagement was up just 4% over the period before.
Local communities weren’t being targeted effectively, so All South was missing out on the hyper-local exposure that service businesses depend on.

All South needed a targeted content plan and a community interaction strategy that would generate new leads and keep them visible in the areas they served.

WolfPack took over All South Pest Control’s Facebook, Instagram and LinkedIn through our Social Media Management service, handling content, community engagement and performance tracking for the pest control company.

Consistent Local Content

We post five feed and story posts a week across all three platforms, with educational, locally focused content that shows All South’s range of services and gives the pages a clear visual identity.

Community Engagement

Our team engages with All South’s communities through comments, likes and shares, and runs targeted outreach to homeowners and business clients in the areas they serve.

Continuous Optimization

We track how every post performs and adjust the content plan around what earns reach and engagement, so the results keep improving over time.

What we did

3Platforms managed: Facebook, Instagram and LinkedIn

5Feed and story posts published every week

2Audiences targeted: homeowners and business clients

OngoingContent performance tracked and optimized

All South’s post reach grew 45% over the previous period to 1.7K, and post engagement rose 39% to 348. Video views climbed 25% to 224, and post shares doubled.

More people seeing and interacting with the posts has brought in more customer inquiries and new service leads, and it has sharpened All South’s positioning as trusted pest control experts in the communities they serve.

Consistent optimization has made the content more effective over time. Each period’s results guide the next content plan, so the posts that earn the most reach and engagement shape what All South publishes next.