Strengthening Boggs Inspection Services’ Customer Journey Through Social Media

Boggs Inspection Services serves the Washington State real estate community with thorough, education‑focused inspections. Committed to integrity, clear communication, and exceptional service, Boggs provides home buyers, sellers, and real estate professionals with reliable, comprehensive inspections and detailed reports that help clients make informed property decisions.

After their internal marketing lead departed, Boggs Inspection Services needed to outsource specialized marketing services to maintain a cohesive strategy and continue growing their brand. They wanted to see the payoff of WolfPack’s integrated marketing approach, demonstrating how SEO, CRM, and social media work together to deliver real, long-term results.

Boggs aimed to increase engagement and traffic across their platforms, provide a mix of trend-driven and informational content tailored to their audience and location, and consistently be recognized as a trustworthy, professional home inspection company in the Pacific Northwest.

WolfPack provided full social media management across Facebook, Instagram, LinkedIn, TikTok and YouTube:

• Posted 3 feed posts, 2 stories, and 1 short-form video per week.
• Engaged proactively with comments, likes, and shares.
• Collaborated on visuals, leveraging Boggs’ informative and engaging team videos.
• Monitored trending real estate and consumer topics, including “Recently Inspected” posts, client reviews, hyper-local content, and New Buyer’s Agent highlights.
• Designed seasonal promotions and targeted outreach campaigns.
• Tracked performance metrics and regularly optimized content and strategy.
• Integrated CRM and social media to support the customer journey.

WolfPack Advising’s integration of CRM and social media services has proven invaluable for Boggs Inspection Services. By connecting social media posts directly to the CRM, WolfPack helps guide realtors and clients through a more intentional customer journey.

Strategic tagging, agent interactions, and automated tasks ensure consistent follow-ups and meaningful engagement, strengthening relationships with realtors while keeping Boggs top of mind throughout every stage of the process.

As part of WolfPack’s CRM and social media integration, we complete weekly engagement tasks on behalf of the client. This includes connecting with agents through Instagram DMs and comment interactions. This approach strengthens agent–client relationships and supports long-term business growth.In this New Buyer’s Agent post, we tagged the agent directly in the caption. This increases visibility, encourages engagement, and helps strengthen the relationship between the agent and the brand.Liking the agent’s comment helps reinforce that agent-brand interactions are noticed and appreciated.

Boggs saw measurable improvements across key metrics:

• Significant uplift in engagement through likes, comments, and shares.
• Increased inquiries and bookings as SEO-optimized blogs and social posts drove traffic, with CRM data ensuring timely follow-ups.
• A cohesive, polished online presence achieved by aligning social media, SEO, and website content to reinforce their professional reputation.
• Continuous optimization using CRM, social, and SEO insights led to better lead generation, higher visibility, and stronger connections with prospective clients.
• After years of handling social media internally, Boggs reduced marketing spend while achieving higher engagement, improved content performance, and more consistent results with WolfPack.

“The one thing I have always enjoyed about working with WolfPack is the open communication.”

-Ana Ramirez, Operations Director at Boggs Inspection Services