Advertising Case Study: HomeTeam of Knoxville

HomeTeam of Knoxville’s Google ads were not bringing in the leads the business needed, so WolfPack Advising took over their Local Service Ads in February 2026. In July 2026, the account turned $928.64 in lead spend into $7.26K in sales, a 782% return on ad spend and the highest month on record. In the 60 days that followed, the ads brought in 65 more leads and $16.91K in quote value.

About HomeTeam of Knoxville

HomeTeam of Knoxville is the local franchise of HomeTeam Inspection Service, a national home inspection brand with more than 30 years in the industry. Owned by Peter Howes, the Knoxville team serves home buyers, sellers, and real estate professionals across Knoxville, Powell, Rockford, and Seymour. Instead of sending one inspector, HomeTeam sends a team, with each inspector focused on their own area of expertise. Along with home inspections, they offer radon, mold, lead, termite, storm damage, and energy audit services. HomeTeam is a Franchise 500 company and a Keller Williams Approved Vendor. See their work at hometeam.com/knoxville.

WolfPack took over HomeTeam of Knoxville’s Google Local Service Ads on February 20, 2026, through our LSA Management service, with advertising specialist Haley Amiott managing the account day to day.

A Fully Optimized Local Service Ads Profile

We kept HomeTeam’s profile complete and accurate, so Google showed the ad to the right homeowners and agents.

Every Lead Checked

Our team watched incoming leads closely and disputed invalid ones that qualified for credit back, so ad dollars went to real prospects.

Strategy Built With the Client

By comparing notes with the HomeTeam team on which calls turned into booked inspections, we found patterns the ad platform alone couldn’t show and adjusted the account around them.

In July 2026, HomeTeam of Knoxville’s Local Service Ads returned $7.26K in sales on $928.64 in lead spend, a 782% return on ad spend and the best month on record. That month brought in 34 leads, 18 of them quotable, and the ad showed as the very first result on Google 52.74% of the time.

The results held after July. From July 31 to September 30, 2026, the ads brought in 65 leads, 35 of them quotable, for a 54% conversion rate. Those leads added up to $16.91K in quote value and $10.54K in sales on $1,824.43 in lead spend, about a 578% return at roughly $28 per lead.

HomeTeam also stayed at the top of the page. In the same 60 days, 97.95% of their 4,342 ad impressions showed above unpaid Google Search results.