Email Marketing vs Advertising ROI & How to Maximize Both
You have $5,000 to spend on marketing next month. Should you put it into Facebook…
Ashlyn HaworthNovember 3, 2025
Email Copywriting Fundamentals for Service-Based Brands
Email copywriting is one of the most powerful ways service-based businesses can connect with customers.…
Ashlyn HaworthSeptember 12, 2025
7 Common Hard Bounce vs Soft Bounce Mistakes and How to Avoid Them
You’ve just spent hours creating the perfect email campaign. The copy is engaging, the subject…
Ron De VeraAugust 15, 2025
How to Tell if Your Email Has Been Forwarded and Gain Insight from 3 Hidden Signs
You just hit "Send" on that important email. Maybe it's a proposal you spent days…
Ron De VeraJuly 30, 2025
How to Fix Your Broken Email Marketing Journey Today
Most home service businesses start email marketing with good intentions, but somewhere along the way,…
Ashlyn HaworthJuly 8, 2025
Who Needs Marketing Automation? 3 Easy Tips to Get Started
If you've ever wondered who needs marketing automation, even once, it's probably on your radar…
Ashlyn HaworthJune 17, 2025
5 Keys to Writing Compelling Email Copy That Engages
Struggling with writing compelling email copy? Does sending emails sometimes feel like shouting into a crowded…
Ron De VeraMay 8, 2025
What is Effective Copy?
Effective copy is the foundation of great marketing. It shapes how customers view your brand,…
Jenna ShishillaApril 30, 2025
19 Email Marketing Best Practices to Master This Year
Most business owners know they should be using email, but getting started and learning everything…
Ashlyn HaworthApril 11, 2025
How to Develop a Killer Email Campaign Strategy
Email is far from dead. It can be one of the most effective ways to…
Ashlyn HaworthMarch 21, 2025
