CRM | Marketing Automation

From Paying For Reviews To Owning The Follow-Up System

About Your Property Inspection used to pay a third-party tool to ask for reviews, and agent follow-up happened whenever someone remembered. Today that whole process runs itself. Every buyer agent, listing agent, and past client moves through automated campaigns inside a CRM the team owns, and the payoff is stronger review generation, reawakened agent relationships, and lower software costs at the same time.

About Your Property Logo

A Veteran Owned Inspection Company Serving Northern Illinois

About Your Property Inspection is a veteran owned, family operated home inspection company in Huntley, Illinois. Since 2006 they have served homebuyers, sellers, and agents across Northern Illinois with residential, commercial, and environmental inspections, backed by a 500+ point review and same-day reports. Their work runs on relationships, so staying in front of referring agents drives repeat business.

Company: About Your Property Inspection, Inc.
Industry: Home Inspection
Website: aboutyourpropertyinspection.com
Location: Huntley, IL 60142

About Your Property Truck

Paying For Reviews With No System Behind Them

The inspections were excellent and the agent relationships were real. What was missing was a system to keep those relationships warm.

  1. Renting review generation. Blipp handled review requests, so they paid for a tool that covered one small piece of the client experience.
  2. No consistent agent follow-up. Once an inspection wrapped, nothing reliably checked back in with the buyer agent or listing agent.
  3. Inactive agents off the radar. Nobody tracked which agents had gone quiet, so dormant relationships stayed dormant.
  4. Disconnected review requests. Review asks went out through an outside tool instead of a branded sequence tied to the inspection timeline.
  5. Repeat business left to memory. Without automation, referrals and reviews depended on someone finding the time to follow up.
Team Meeting

One Platform Running Every Agent Touchpoint

We built the entire follow-up engine inside one CRM, so every agent touchpoint lives in one place.

CRM implementation. The CRM became the single source of truth for agent and client communication, with contacts imported, segmented, and tagged by role and activity.

Buyer and listing agent outreach. Each role gets its own track. Buyer agents receive an introduction sequence, listing agents a version focused on pre-listing value. Both run the moment an agent enters the system.

Milestone touchpoints and review requests. We built a touchpoint for each natural moment in the inspection journey, with review requests folded into the same timeline so the ask arrives while the experience is fresh.

Inactive agent re-engagement. A dedicated sequence reintroduces the team and gives quiet agents an easy reason to book again. This is the piece that turned a stale contact list into real closed business.

Platform consolidation. With review generation running through the CRM, Blipp was no longer necessary, so we retired it completely. Everything runs on one platform for less than they were paying before.

Team Retreat
Team Activity

Engagement That Beats The Benchmark By Three Times

The campaign performance below covers February 15 to March 17, 2026. The inactive agent re-engagement results are measured across a 90-day window.

After moving every agent touchpoint into the CRM, open rates climbed to 60.57% across 13 campaigns and 175 emails, roughly three times the typical email marketing benchmark. Click-through held at 12% with a 19.81% click-to-open rate. Just as telling, bounces sat at 0% and unsubscribes at 0.57%. The list is clean and the messages are landing with people who want them.

TypeAutomated
ListsAll
Date range02/15/2026 – 03/17/2026
Campaigns
13
Emails sent
175
Open rate
60.57%
3.0× industry average
Click rate
12%
3.3× industry average
Click-to-open
19.81%
Bounces
0%
Unsubscribes
0.57%

By the Numbers

The automated review request campaign sent 133 emails with a 55.64% unique open rate, a 12.78% unique click rate, and a 22.97% click-to-open rate, with zero bounces and zero unsubscribes. That performance replaced Blipp entirely. Meanwhile, the inactive agent re-engagement sequence brought back $4,062 in closed deal value across 6 deals, averaging $677 per deal, all from contacts that had gone quiet.

FromAbout Your Property Inspection
SubjectFollowing up on our feedback request
ListReview Requests
TypeAutomated
Emails sent
133
Unique opens
55.64%
Unique clicks
12.78%
Click-to-open
22.97%
Unsubscribes
0%
Bounce rate
0%

Review Request Campaign Performance

StatusWon
PipelineInactive Agents
CurrencyUSD
Date wonLast 90 days
$4,062
Total deal value
6
Deals won
$677
Average deal value

Inactive Agent Re-engagement: Won Deals, Last 90 Days

“Awesome! 5-stars”

Dave Novalinski at About Your Property Inspection, Inc.

A Follow-Up System They Own

Every review request, agent introduction, and re-engagement email now runs inside one platform the team controls. Blipp is gone, costs are down, and review generation is stronger than it was before. The bigger win is the pipeline itself. Agents who had gone quiet are booking again, and the sequences keep working in the background without anyone having to remember.

Three Times The Industry Benchmark

About Your Property Inspection · 13 automated campaigns · Feb 15 – Mar 17, 2026

175Emails sent
19.81%Click-to-open
0%Bounce rate
0.57%Unsubscribe rate
About Your Property Inspection
Real estate industry average
Open rate 3.0× the benchmark
AYPI
60.57%
Industry avg
19.90%
Click rate 3.3× the benchmark
AYPI
12.00%
Industry avg
3.60%
0%35%70%
Both measures sit on the same 0–70% scale. Industry averages for real estate, design and construction from the WebFX 2026 email marketing benchmarks.
View data table
MeasureAbout Your Property InspectionIndustry averageMultiple
Open rate60.57%19.90%3.0×
Click rate12.00%3.60%3.3×